If you’re looking to get more clients, you’ve probably tried a few approaches—or at least considered them. Maybe you’ve heard that ads are the way to go, or someone told you cold calling still works. Others might have mentioned the importance of ranking higher in search engines or optimizing your Google Business Profile.

The truth is, there’s no one-size-fits-all answer. Different strategies work for different businesses, and the key is finding the ones that align with your goals, your industry, and your target audience. In this post, we’ll explore some of the most effective methods for attracting clients, from time-tested approaches like cold calling to modern tactics like SEO and conversion optimization.

1. Cold Calling: The Hard Sell

Cold calling can work, but it’s not for everyone. If you have a clear value proposition and a laser-focused target audience, cold calling can connect you with people who wouldn’t have found you otherwise. But let’s be real—most people hate being interrupted by unsolicited calls.

If you’re going to use this approach, be strategic. Research your prospects, personalize your pitch, and be ready to face rejection. It’s not the easiest or most scalable way to get clients, but it can yield results in the right hands.

2. Google Business Profile (GBP): Your Local Advantage

For businesses serving a specific area, Google Business Profile (GBP) is a no-brainer. Optimizing your profile can help you show up in local searches and even the coveted “local pack.” And did i mention, it’s FREE to set this up yourself!

Here’s what matters most:

• Keep your business information consistent across all platforms.
• Use high-quality images that showcase your products, services, or location.
• Encourage satisfied customers to leave reviews—these are crucial for building trust.

But GBP only takes you so far. If you’re in a competitive market, you may want to supplement it with stronger strategies like SEO or paid ads.

3. Ads: Fast but Costly

Running ads, whether on Google, Facebook, or elsewhere, is one of the quickest ways to get clients. Ads can garnish extraordinary results but can be costly. The average price to have someone manage your ad campaigns is between $500-$1500 a month not including your ad spend. Though when done correctly, this doesn't matter at all, because your Return on Ad Spend (ROAS) should far exceed your investment. Another perk to ads is you can start seeing results almost immediately! But there’s a catch: ads only work if your funnel works.

If you’re spending hundreds (or thousands) of dollars driving traffic to a website that doesn’t convert, you’re just wasting money. Before launching an ad campaign, make sure your website is optimized for conversions. This means having clear headlines, persuasive calls-to-action, and trust-building elements like testimonials or case studies.

4. SEO: The Truth About Rankings

What is Search Engine Optimization (SEO) anyway? While some people understand it’s the art of getting a website ranked to the top of the search engines, there’s a deception running rampant: content is king.

This statement is false.

Though a website needs some sort of content for it to rank, content is NOT a ranking factor. The truth is, search engines don’t have the ability to determine if your content is good, bad, or even true just by crawling your site. Instead, content helps search engines understand relevance—what your website is about. For example, if your site talks a lot about boxing, search engines will categorize it as a boxing-related website.

But how does Google decide where your website ranks compared to others in the same category? That’s where authority comes in, and backlinks are the key. Backlinks are links from other websites to yours. Think of them as votes of confidence. High-quality backlinks from authoritative websites tell search engines that your site is trustworthy and deserves to rank higher.

Here’s the catch: SEO only makes sense if your target keywords have enough Search Volume (SV) to matter. SV tells you how many people are searching for a specific keyword each month. If nobody’s searching for your services, it doesn’t matter how well-optimized your site is. Pairing high-SV keywords with strong backlinks and proper on-site optimization is what makes SEO a powerhouse strategy. In short: if a lot of people are already searching online for your services, SEO is a profitable game-changer!

But beware—many SEO agencies cut corners, building spammy backlinks or focusing on irrelevant keywords that won’t drive revenue. There are a lot of scammers out there who will tell you they will rank your site on good content alone. Do your research before working with any SEO agency. SEO done the right way is a long-term investment, but it’s worth it if you want sustainable, scalable growth.

5. Conversion Optimization: Make Every Click Count

Let’s say you’re driving traffic to your website through ads, GBP, or SEO. What happens next? If your site isn’t optimized to turn visitors into leads or customers, you’re leaving money on the table.

Here’s how to improve your conversion rate:

• Write headlines that immediately grab attention.
• Use clear and direct calls-to-action—tell visitors exactly what to do next.
• Add social proof, like reviews or case studies, to build trust.

Your website should guide visitors toward taking action, whether that’s filling out a form, scheduling a consultation, or making a purchase.

The Bottom Line

There’s no magic formula for how to get more clients. Different strategies work for different businesses. Cold calling might work for some, ads can bring quick wins, and GBP optimization is essential for local visibility. But if you’re looking for a sustainable way to grow your business long term, SEO done the right way is hard to beat.

If you want to discuss what methods fit best for your business to get more clients using these strategies, give us a call. We’d love to help you figure out the next steps.